The client, Mr. Viktor, owns a large 60-hectare commercial Anakliuri hazelnut orchard in Zugdidi, a key agricultural hub in Georgia.

As a high-value cash crop, the yield and quality of these hazelnuts are critical to the farm’s overall profitability.

Strong winds are a major threat to hazelnut tree pollination and growth, making the establishment of effective artificial windbreaks key to increasing output.

Facing an initial 15-hectare renovation plan, Viktor urgently needed a top-tier partner with expertise in technology, production, and logistics.

The Challenge

At the project’s inception, the challenges were already apparent, focusing on three main areas:

• Confusion and Uncertainty in Planning: The client had only a vague concept of how to plan this large-scale project. From the total length of windbreak netting required, to the ideal height, to the specific design of the support poles, all core technical parameters were undecided. This uncertainty made him feel deeply reliant on outside expertise for technical decisions and made it difficult to take the first step.
• The Need for an Authentic Solution: The client didn’t need a theoretical plan but a practical, executable one that would solve his real-world problems. How to turn the simple lines on his map into a scientific engineering project was the biggest hurdle at the time.
• The Trust Game in a Large-Scale Project: For a project of this magnitude, any single misstep in decision-making could lead to huge financial losses. The client’s caution, and his exploration of every detail, constituted the ultimate test of a supplier’s professionalism and reliability.

EyouAgro’s Solution

Instead of rushing to provide a standardized product list, we chose to first become the client’s “project diagnostician,” transforming an authentic communication process into a tailor-made solution.

• Step 1: Precise Diagnosis to Systematize Chaotic Requirements: Faced with the client’s initially vague needs, Nicole engaged in a series of in-depth technical inquiries, guiding the client to focus from broad ideas to concrete data. She carefully discussed the orchard’s row spacing, the distance between existing tree lines, and the crop’s growth cycle. After several rounds of professional communication, both parties successfully locked down the initially uncertain total length to a precise 2500 meters.
• Step 2: Visualizing the Solution to Build Initial Trust: To make the technical parameters intuitive, Nicole “visualized” the solution. When the client hesitated on the height, she not only provided a recommendation for 6-meter nets based on the 4-5 meter tree height but also proactively shared similar installation videos, allowing the client to clearly envision the final result. This professional advice, tailored to the client’s actual situation, became the first cornerstone of trust.
• Step 3: Showing Empathy to Respect the Client’s Pace: We fully understand that large-scale agricultural projects have their own seasonal cycles. Upon learning that the client’s harvest season was about to begin and the project needed to be temporarily put on hold, we immediately expressed our support and understanding. We didn’t push or apply pressure. Instead, we had already delivered a complete technical proposal, allowing him to focus on his immediate farm work with a clear plan ready for his future investment decision.
• Step 4: Efficient Collaboration to Close the Value Loop: As soon as the harvest season ended, Viktor decisively restarted the project with the clear plan we had prepared for him. Our team responded immediately, efficiently completing the custom production of 150,000 sqm of netting and professionally coordinating the multi-container FCL shipment. Finally, with our remote guidance, the project was successfully installed, turning the blueprint from months prior into a reality.

The Result & Value

The value of EyouAgro’s approach was proven in the very first season after the project was delivered.

• Achieved a Significant 15% Yield Increase: During the windy spring season, the newly designed windbreak system greatly improved the microclimate within the orchard. The fruit set rate was significantly higher than in unprotected areas, and according to Viktor’s post-harvest statistics, the hazelnut yield in the protected 15-hectare area increased by an average of 15%.
• Secured Long-Term Investment Return: This successful yield increase not only brought the client considerable additional income in the first year but also proved that this was a wise, long-term investment capable of generating sustained returns.
• Transformed Authentic Communication into Long-Term Trust: The greatest value of this case is that it proves EyouAgro’s success is built not on sales tactics, but on authentic, patient, and professional technical service. We didn’t just win an order; we won a long-term partnership with a client based on deep-seated trust.

Conclusion

For investors in large-scale agriculture, the most valuable partnership is one that begins with authenticity and succeeds through professionalism.

EyouAgro is committed to treating every client communication as a journey to co-create a solution.

We respect our clients’ pace, use our professional knowledge to resolve their doubts, and ultimately deliver on our promises with tangible results.

What we deliver is trust that spans screens and a harvest that is rooted in the soil.