The client, Salah, is a partner in an apple orchard located in Ifrane, Morocco. Known as “Morocco’s Little Switzerland,” Ifrane’s high-altitude climate is ideal for premium apples like the Golden Delicious but also brings a significant risk of hail. While agriculturally knowledgeable, Salah was inexperienced in designing protection systems and navigating the complexities of international procurement.
The Challenge:
Investing in a hail protection system was a major decision for Salah and his partners, but they faced several key obstacles:
- Lack of a Technical Plan: Salah could only provide a vague scene diagram, struggling to articulate his needs or how to plan net specifications and quantities for the orchard.
- Missing Basis for Decision-Making: As the orchard is co-owned, Salah required a professional, detailed, and convincing proposal to get approval from all partners.
- Trust Barrier with Overseas Suppliers: As a first-time B2B buyer from China, Salah was naturally cautious about a supplier’s expertise, reliability, and communication.
EyouAgro’s Solution:
Recognizing the client’s uncertainty, EyouAgro’s Business Manager, Nicole, immediately shifted her role from “salesperson” to “project consultant,” employing a strategy centered on expertise and proactive service:
- Taking the Initiative: When the client’s initial diagram proved insufficient, Nicole didn’t wait; she proactively requested the orchard’s Google Maps location to take control of the planning process.
- Delivering a Professional Proposal: Using the satellite data, Nicole personally conducted precise measurements and calculations. Within just two days, she delivered a detailed 8-page PDF proposal titled “Hail Protection for Apple Orchard.”
- Building Trust Through Guidance: After sending the plan, Nicole consistently followed up, offering to explain any confusing points and patiently guiding the client through the technical details. She also offered to send samples for testing, further demonstrating our commitment and confidence.
The Result & Value:
The primary success of this project lies not in a final sale, but in the immense value we provided during the pre-sales phase:
- Clarity from Confusion: Salah went from being unable to articulate his needs to possessing a professional document guiding his project.
- Complete Client Trust: Nicole’s professional, patient, and proactive service completely dissolved Salah’s initial concerns, demonstrating the reliability of EyouAgro as a 28-year-old manufacturing expert.
- A Clear Path to a Decision: The professional proposal became a powerful tool for Salah’s internal discussions, allowing the partners to move forward based on accurate data and a clear plan.
Conclusion:
For many excellent growers like Salah, the biggest challenge isn’t agriculture—it’s translating a need into an executable, reliable procurement plan. EyouAgro’s value lies not only in our high-quality products but in our willingness to invest our expertise from day one, serving as our clients’ trusted “Overseas Project Advisor” to clear obstacles and build confidence.
Facing your own project planning challenges? Contact us today, and let the EyouAgro team become your trusted partner from the very beginning.
